Playstore private app search

Question

Hello AE community,

Happy new year,

Our users encounter a problem when looking for private apps on the playstore,

Apps doesn't appear until you type their full name,

For exemple: we have an application called "Conformite"

When typing "Confo", the app doesn't show up

When typing "Conformite", it works

When looking for a public app like teams

Typing "Tea" Teams shows up

Typing "Teams" Teams shows up

We created a playstore category to make this search easier,

Is there something to do on the playstore console ?

I can add screnshots if needed

Regards,

Batlac

Emilie_B · Accepted Answer

Thank you again for your help @jasonbayton and @Rakib!

@Batlac, I've heard back from our team :)

Firstly, they would like to wish you a Happy New Year as well.

They've explained that the behaviour you are seeing is expected for Private Apps in Managed Google Play, and unfortunately, there is no setting in the Play Console to change this.

Public apps (like Teams) benefit from Google Play’s global search algorithms, which include matching, auto-complete, and popularity ranking. Private apps, however, are indexed only within your specific Organization ID.

Because they lack the global search data and ranking signals of public apps, the search function often defaults to requiring an exact match (or very close to it) to locate them.

Please let us know if this is helpful and if you have an update to share

Thanks and speak soon,

Emilie

Emilie_B · Answer

Hello @Batlac - I hope you're well!

I can ask our team to look into this but, in the meantime, I'm going to tag a few of our most knowledgeable and helpful members to see if they can help out: @jasonbayton, @Michel, @Kris, @Moombas, @turquet, @mattdermody, @Rakib 😇

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