Google Community Team

Let's face it, the world of enterprise mobility is full of acronyms that can make anyone feel like they're lost in a sea of letters  - yet alone if you're new to this space.


So, to help you get to grips with the basics, and navigate this exciting space with confidence, we’ve put together a glossary of some of the most common acronyms used across the industry - grouped into themes and arranged alphabetically.


If you've come across any others, please do share them below and we will add them to this community curated list. 


Device management


  • DAP (Device Administration Policy): the configuration settings and security policies enforced on managed devices.
  • EMM (Enterprise Mobility Management): a broader solution that includes MDM capabilities (see below), as well as managing mobile applications and content to ensure security and compliance. Depending on the context, sometimes this is used interchangeably with MDM. 
  • GMS (Google Mobile Services): a suite of Google’s most popular apps and APIs that help support functionality across devices. This is usually pre-installed on Android devices.
  • MAM (Mobile Application Management): is the process of managing applications on mobile devices, including deployment, access control, and security policies.
  • MCM (Mobile Content Management): the process of securing and securely distributing corporate content to enterprise devices. It’s like a secure library for your work device. It ensures company documents and files get to the right people safely.
  • MDM (Mobile Device Management): refers to IT admins managing and securing mobile devices like smartphones, tablets and laptops in the workplace. 
  • MIM (Mobile Identity Management): provides secure authentication and authorization for mobile devices and applications.
  • OEMConfig (Original Equipment Manufacturers configuration): standard defined by Google that helps OEMs and EMMs build and support features in a uniformed and consistent way.
  • OTA (Over-the-Air): refers to delivering software updates, configuration changes, or content wirelessly to mobile devices. Think, automatic improvements for your work phone or tablet, delivered wirelessly.
  • SMP (Smart Device Management): less common alternative for MDM, so if you do see it being used, think managing and securing mobile devices. 
  • UEM (Unified Endpoint Management): extends EMM to manage all endpoints, including desktops, laptops, and other connected devices. 
  • ZTE / ZT (Zero-touch enrollment/ zero-touch): an Android Enterprise feature that allows IT teams to deploy any number of company-owned devices at once, without manual configuration. All the apps and configurations that employees need will be ready to use, and the devices can be directly shipped to their door. All they need to do is open the box and get started.
  • ZTP (Zero-touch provisioning or zero-touch deployment): a method of setting up and deploying new devices remotely, without IT admins having to manually configure the devices. I.e. setting up a device with zero touch.


Management modes

  • BYOD (Bring Your Own Device): lets employees use their own phone or tablet for work, but with some security rules.
  • COBO (Company Owned Business Only): the device is entirely managed by the company. It’s intended for company-owned devices that are used exclusively for work purposes. 
  • COPE (Company Owned Personally Enabled): employees are provided with a company-owned device, but it’s not locked against personal use.
  • COSU (Company Owned Single Use - now referred to as Dedicated Device): the company provides a pre-configured device that is dedicated to one purpose, like check-in desk or digital signage.
  • CYOD (Choose Your Own Device): employees are able to choose from a list of approved devices for work, like picking a company car. 
  • DO (Device Owner): A device that's managed by the enterprise, usually by means of a Device Policy Controller (DPC).
  • DPC (Device Policy Controller): An app that controls local device policies and system applications on devices.
  • PO (Profile Owner): A managed corporate profile associated with the primary user account on an Android device. A work profile separates work apps and data from personal apps and data.



  • GPP (Google Play Protect): a malware detection and defense service. GPP automatically scans all of the apps on Android phones and works to prevent the installation of harmful apps. Think security guard for your Android device. 
  • MFA (Multi-Factor Authentication): requires users to provide multiple verification factors to access an application or system. It adds an extra layer of security to your work login, like needing a code from your phone on top of your password.
  • SAML (Security Assertion Markup Language): a standardized way for apps and services to recognize a user is who they say they are. It’s like a universal membership card that lets you sign in to multiple apps from logging in to your main company login once.
  • SSO (Single Sign-On): SSO is made possible by SAML. It lets you access multiple applications with one single login. 
  • VPN (Virtual Private Network): encrypts internet traffic and helps users securely connect to a private network over a public internet connection. It’s like a secret tunnel for your internet traffic, keeping it safe from prying eyes.



  • AAB (Android App Bundle): a new, more efficient app publishing format. AABs contain all the code and resources needed to build an APK (see below), but they are packaged more efficiently. Instead of downloading one giant app file, AABs only include the code and resources needed for a specific device configuration. This results in smaller app downloads and faster installation times.
  • AER (Android Enterprise Recommended): a curated list that validates devices, vendors, and service providers to meet specific enterprise-grade requirements.
  • API (Application Programming Interface): a mechanism that helps different software applications communicate with each other using a set of rules and protocols. It's like a translator between different programs, allowing them to share information smoothly.
  • AMAPI (Android Management API): a specialized API designed for managing Android devices. It’s a tool for IT admins to manage Android Enterprise devices without needing a separate app installed on each device.
  • APK (Android Package Kit): also known as Android Package or Android Application Package, an APK is a file format used to distribute and install apps across Android’s ecosystem. Think of it like a zip file that includes all of the data, files, resources and code an app needs to run properly.
  • IoT (Internet of Things): a network of physical devices embedded with sensors, software, and other technologies that connect and exchange data to be used in different applications.
  • MGP (Managed Google Play): an enterprise version of the Google Play store that gives IT admins more control over which apps employees can access. IT admins can remotely configure and distribute private, public, and web apps within Managed Google Play.
  • OEM (Original Equipment Manufacturer): creates components or devices that other companies use to build their final products. For instance, Samsung might be the OEM that manufactures the screen you see on your phone, even though another company designed and sells the phone itself. Or Samsung’s devices can be sold through a VAR within a phone package. 
  • VAR (Value-added Reseller): a retailer who takes something someone else makes (like an OEM phone) and adds their own twist. They might bundle it with additional services (like a phone plan) or sell it with their own branding or customizations.



By no means is this an exhaustive list, but it covers some of the most common acronyms used.


Let us know if there’s anything else you want to see on here. We’ll do our best to keep this updated and relevant so feel free to subscribe or drop a Kudos. 


TTFN (Ta Ta For Now)


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